Design Brief #4

I'm looking forward to designing a brochure for the next design brief.  I think it's cool that it will actually be used by the UWM Writing Center and not just a project for class.  I've designed brochures in the past but I hope to improve my skills further with this project.

I read Robin William's book, "The Non-Designer's Design Book" last year and I found it very helpful.  A lot of the things she discusses seem obvious but you never really think about them.  The most important thing I took from her book is that everything has to line up with something in a layout.  Never put a line of text in a random place because you think it looks good.  Lining everything up makes a lot more sense visually.  

Changes to Layouts

The changes I made to each of my three layouts were pretty similar across the board.  In each one I enlarged the headline to make it stand out more in the composition and to make sure that everyone's eye goes there first.  I also decreased the font size of the body text one point to further help organize the hierarchy.  I bolded the date above the headline because I felt like that needed to be emphasized more.  I also made the body text wrap around the images in all 3 layouts to add visual interest.  I'm happier with the layouts now that I made the changes.