Monday, October 26, 2009

Imaging Ideology

It's really interesting how big of an impact type can make on something, and not just the type but the positioning, color, size, weight etc.  Each characteristic creates a different meaning and feel.  Moving a line of type a couple inches in a composition can completely change the hierarchy of the entire composition.  You don't realize it in everyday life, but type is very important part of everything we do.  Taking typography and design classes really make you appreciate it a lot more.

Tuesday, October 13, 2009

Application Form

Contrast
I created contrast through the use of a sans serif font in the headings of the document and a serif font through the rest. I also worked with bold vs. regular type throughout to create hierarchy.

Balance
I kept pretty much the same format throughout the form so I believe that it is balanced.

Proportion
The only visual elements I have are at the top of the form but they are both the same size so it doesn't cause a lot of contrast which could be improved.

Rhythm
Besides at the top of the form, there aren't any shapes or visual elements in the design.

Harmony
This is a very simple design which is what I intended. I wanted it to be straight-forward and easily understandable.

Movement
There is not a lot of movement since it is an application and is not really meant to have much movement.

Unity
The format of the text is similar throughout which creates a visual unity.

*My computer took forever to start up